Axis 2025 Rebrand Video

Client:

AXIS

San Marcos

Year:

2025

As the Head of Marketing for AXIS San Marcos, I decided to do a complete rebrand for the new year. AXIS is a very popular establishment in Texas State University’s college town. Knowing our target audience and anticipating the upcoming back-to-school season, I used that insight as my creative inspiration. I directed each shot and coordinated with a videographer to execute a deliverable that created not just a want but a need to come to AXIS. The video led to increased engagement and higher overall foot traffic during the month of its release.