Kodiak Cakes: -Stacked  Success Campaign

Client:

Kodiak Cakes 

(Mockup Project)

Year:

2025

In my final year at the McCoy College of Business, I contributed to a brand marketing project in my Promotional Strategy course. The main objective was to develop a high-impact campaign for Kodiak Cakes in the competitive high-protein market. Our team conducted comparative brand analysis, segmented the strategy for deeper insight, and launched “Stacked Success,” a cohesive campaign designed to position Kodiak Cakes as the go-to fuel for all-day family adventure. Through strategic collaboration and sharp market positioning, we delivered a results-driven campaign that earned top marks and showcased our ability to translate insight into action.