Experience
Creative and analytical marketing professional skilled in brand strategy, digital campaigns, and data-driven storytelling. Experienced in executing campaigns that amplify visibility, drive audience growth, and strengthen community connections. Proven success and recognition for creative innovation, strategic collaboration, and ability to deliver measurable impacts in fast-paced environments.
MAIP Fellow, Promotion (Music Industry)
4A’s Foundation March 2025 - Aug 2025
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• Participated in hands-on experience provided through MAIP with companies such as Anomaly, Deutsch, and Sony Music (Culver City). Utilized the F2F learning and collaboration within the advertising industry.
• Adopted important time management skills to balance projects and mentorship labs from MAIP. Strengthened these skills by working efficiently in my duties as an intern at Sony’s The Orchard, managing my TXST summer classes, and still contributed meaningfully to the fellowship.
• Collaborated with other fellows interning at The Orchard, as well as within assigned remote teams to execute creative projects and ideas including winning our Annual Summer Project that was a mockup Disney campaign. My team received rewards from both the 4A’s Foundation and Walt Disney World for our efforts.
The Orchard Brand Marketing Intern
Sony Music Group June 2025 – Aug 2025
• Contributed within the Branding department. Some important duties included gathering data that applied to new content creation/strategy during weekly meetings. A notable moment was being able to propose and execute a TikTok trend that went viral for one of The Orchard’s top artists, F5VE. The TikTok has since received 236k+ views.
• Maximized copious amounts of exposure and connections within the company at Sony Headquarters in NYC. Provided familiarity within the music industry and it's behind the scenes with both young and experienced professionals within companies such as LiveNation, Soundcloud, and Spotify.
•Contributed to SEO growth by reformatting content based on daily trend analysis and predictions. Leveraged weekly blogs and social media posts as key outlets for execution. Familiarized myself with Google Analytics and paid ads, as well as WordPress.​
Marketing Manager
Axis78666 Bar and Kitchen Aug 2024 – Sept 2025​​​
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• Curated a new branding approach that optimized digital presence to increase engagement and reach, enhancing brand visibility and driving local foot traffic, which resulted in higher revenue. Became skilled in TikTok/Instagram analytics, Canva, CapCut, Square, and Microsoft/Google Suite.
• Developed and managed social media analytics across all platforms (Instagram, Facebook, TikTok) for quarterly projections and KPI tracking. This led to a 25%+ increase in follower growth and engagement.
• Directed engaging events that catered to the target college demographic, resulting in an improvement in customer attendance. Social media became a big factor in sales growth with its rise of 10% in January 2025-historically the bar's least profitable month.